Back to Church Sunday???

I recently got an e-mail wanting me to add Glenview Christian Church to a list of churches who would be participating in National Back to Church Sunday.  You read that right, National Back to Church Sunday.  I have seen lots of creative ways to get people to attend church but until recently I had never heard of this approach.  Evidently this initiative started in 2009 as a day to get people to go to church.  Maybe it's just me but I have to think this may very well be one of the worst ideas that I've ever heard.  While I certainly couldn't argue with the logic that we need to encourage one another to go to church, afterall that is a biblical idea, there has got to be a better way than to set aside one Sunday and designate that day as the day all backsliding Christians return to church.  I really don't mean to sound critical of the organizers of this event, I am sure they are well intentioned people but it saddens me because of what this says about the culture that we live in.  This tells me a couple of things.  For one it says we are going to celebrate apathy.  We are going to make a special day for people who are apathetic and celebrate the fact that they only show up to church 2 Sunday's out of the year (of course those would be Christmas & Easter).  But it also says to me that people aren't living out their faith.  The fact that a group of people would get together and see that there is a need to put together such an event simply says to me that day in and day out Christians are not encouraging their brothers and sisters in Christ to be a functioning part of the body of Christ.  Remember this event is called Back to Church Sunday, this is not an evangelistic outreach, this is an event to get people who have already at some point in their life made a pledge to Christ.  So have we let our society overtake us so much to the point that we are no longer capable of individually encouraging each other to be functional in the body of Christ?  I certainly hope not but it seems to me that maybe our churches are full of "Christian atheists", people who profess Jesus with their lips in church but live their lives as though He doesn't exist.  And because of that people who have seen that from other "Christians" have decided that they'll just stay home on Sunday morning.  I don't think we need a National Back to Church Sunday, what I think we need is for Christians to get serious about their faith and their committment to follow Jesus Christ in all areas of their life not just on Sunday morning.